This blog entry is probably more suited to Saskatoon residents, as some of you others may not have similar commercials in your cities. However, I think the question that I pose should make equal sense to Saskatoonians and non residents.

I've been listening to the radio lately. I'm not motivated enough to get some new CD's for my changer, and I'm bored with the current roster I have installed. Thus I have taken the path of least resistance and put my car stereo on a radio station. I got back and forth between C95 and Rock 102. Usually there is a decent song on one or the other, as I listen.

How many of you have listened to the radio ads? I know we've all heard them, found them annoying, and wish they weren't there. I concede that they are really superlative enough to warrant deep attention. However, there seem to be two particular ones that get enormous air time. One is the never-ending string of Cupid.com ads. I could accept these ads as legitimate if they seemed to be working on increasing usage of the Cupid.com site. I've been there. The ratio of, people signing in just to find out what it is, as opposed to those that are subscribing, does not seem to indicate a healthy revenue stream. Perhaps these ads are working better somewhere else but, for the amount of times I hear their ads, compared to the number of Saskatoon subscribers, I gotta think they are in a loss position right now.

Which brings me to the second ad that I hear incessantly, when I listen to Saskatoon radio, www.saskatoonjobshop.ca. I will admit, the radio ads made me check out the site, and the posting on that site got me my current job. And its the best job I've ever had. That aside though, I want to comment on the idiocy of the one particular ad.

The premise is, this guy's mom phones him up, pretends to be a stranger, and tells him to look at saskatoonjobshop.ca for a position that will bring him success and wealth. First of all I think the, pretending to be a stranger, angle is stupid and pointless. Who's not going to know the sound of their own mom's voice? Second, is how the ad ends. The guy sees through the 'stranger' facade, and as they end the call, tells his mom he'll be over for supper on Sunday. So the mother says, have you ever considered taking your dear mother out for supper? Let's think about this for a second. If you, mom, are phoning your son up to tell him to look for a job on saskatoonjobshop.ca doesn't that kinda suggest that he's either a) unemployed, or b) stuck in a lousy job that doesn't pay well. Either condition, I think, makes it a little tough for the guy to take his sweet mother out for dinner.

I hate a lack of consistency in a radio ad.

Toodles!