Thursday, March 17, 2005

What's with all these investment commercials? I know its that time of year. Everyone is looking for a place to invest, to get the old 'taxable income' number down. However this basketball telecast seems to be sheltering an abundance of these commercials. Is it a demographic thing? Do they expect that middle aged men are the most likely viewers of college men's basketball, and then a good bet for their advertising dollar?

What I'm not seeing is the usual preponderance of beer commercials. Perhaps that's the problem. Being college basketball, they are loathe to be supported by products that the bulk of the competitors 'shouldn't' be able to get. With that void created, we are visited with ads for mutual funds.

As was pointed out to me today, I think to much. Enjoy the basketball!!

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