Blog Assignment Of The Day:

We have a new task people! Put on your thinking caps and let's get started!

My boss wants to rename the company. He mentioned this morning that the 'Conditioning' at the end of Central Water is somewhat old-fashioned, and not connected to what the focus of our business model now is. He thinks we should rename the company. And I agree.

The assignment presented to us is, rename it to what? He kind of likes the 'Central Water'part, but we're looking to ditch the word 'Conditioning'. The target of this assignment is to re-brand ourselves, with an eye towards what we do now (commercial/industrial/municipal membrane treatment systems) and what we could do in the future.

Please submit all entries by the usual method.