Haven't we had enough Shrek already?

I really didn't mind the idea of a Shrek 2. The first one was decent. I liked it. My question however, is did we really need this much hype for the sequel?

I mean, come on! People know who and what Shrek is. How many hundred million did the first one make? The concept of Shrek is not lost on us. The saturation bombing of TV commercials, product placement, and promotional tie-ins was not necessary. Really not necessary. Its so bad that, I've actually turned again the movie. I don't even want to see it now. I'm too pissed off at all the irritating commercials.

Just a thought I've had.